Have you heard about Buldak?

Buldak, a fiery Korean instant noodle, has gained viral popularity over the years, becoming not just a meal but a social media phenomenon. Users frequently share photos of their Buldak creations—highlighting plating, spice tolerance, and cooking hacks—as a way of performing identity, taste, and cultural connection online. By gathering and organizing these images, I aim to uncover the visual and social patterns that emerge from this digital ritual, tracing how a mass-produced product becomes a site of creativity, cultural exchange, and self-expression. This project looks beyond algorithmic virality to reveal the subtle beauty and meaning embedded in everyday acts of sharing food online.

Check this out for the selection of Buldak Combinations --> jinkim.hotglue.me/page3